The global hookah market continues to evolve rapidly, and 2025–2026 has become a defining period for flavour innovation, product quality, and consumer preferences. From Europe and the Middle East to CIS countries, hookah enthusiasts are increasingly selective, prioritising clean smoke, stable heat resistance, and expressive flavour profiles.
Below is a curated list of the Top 10 Hookah Tobaccos of 2025–2026, reflecting the most popular brands and flavours across international markets.
1. Black Burn — Market Leader in 2025–2026
Black Burn remains the undisputed leader thanks to its Burley-based tobacco, rich honey impregnation, and consistently high smoke density. The brand is especially popular in Europe, the CIS region, and the Middle East due to its broad flavour range and excellent mixability.
Top flavours in 2025–2026:
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Ice Baby — berry sorbet with grapefruit freshness
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Raspberries — deep, natural berry taste
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Pear Lemonade — light and refreshing summer blend
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Chupa Graper — sweet grape candy profile
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Haribon — cola-inspired marmalade flavour
2. Sebero — Natural Fruit Profiles and Balance
Sebero has strengthened its position as a reliable choice for daily smoking. Its flavours are clean, natural, and easy to combine, making the brand popular among lounges and private smokers alike.
Most in-demand flavours:
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Strawberry
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Wonder-Melon
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Raspberries
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Limoncello
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Wild Berries
3. Spectrum — Creative Flavour Engineering
Spectrum is known for bold, expressive blends and stable performance under high heat. The brand remains a favourite among smokers who enjoy complex and layered profiles.
Popular flavours:
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Jungle Mix
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Ice Fruit Gum
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Current Crush
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Russian Raspberry
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Grape Soda
4. Overdose — Strong and Experimental
Overdose appeals to experienced smokers seeking strength and unconventional flavour combinations. Its blends are often used as accent components in mixes.
Notable flavours:
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Manila Malina
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Gin & Cucumber
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Peach Iced Tea
5. Must Have — Universal Choice for All Markets
Must Have continues to perform strongly across global markets, offering well-balanced flavours that work both solo and in mixes.
Top flavours:
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Pinkman
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Melonade
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Rocketman
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Pineapple Rings
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Strawberry
6. Chabacco — Tea-Based Alternative with Nicotine
Chabacco represents a growing trend toward alternative hookah bases. Using high-quality tea leaves instead of traditional tobacco, the brand has gained rapid international recognition.
Best-selling flavours:
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Mix Pink Jam
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Wild Strawberry
7. NAШ — Rising Star of 2025
NAШ has quickly gained popularity thanks to bold concepts, strong aroma delivery, and modern flavour construction.
Trending flavours:
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Candy-style fruit mixes
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Fir, berries and pineapple
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Sour Raspberry
8. Sarma — Authentic Character and Regional Identity
Sarma stands out through its distinctive flavour themes and natural profiles inspired by northern and forest ingredients.
Key flavours:
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Northern Berry
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Watermelon Marmalade
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Rustic Cherry
9. Sapphire Crown — Premium Segment Player
Sapphire Crown focuses on refined taste balance and smooth smoke, appealing to consumers who prefer premium-style hookah experiences.
10. Jent — Art-Driven Flavour Concepts
Jent closes the top 10 with experimental blends combining multiple tobacco types and natural extracts.
Popular flavours:
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Saint Tropez Lemon
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Raspberry Basil
Hookah Tobacco Trends in 2025–2026
The dominant trend remains fruit and berry flavours, particularly watermelon, raspberry, strawberry, and citrus blends. At the same time, global markets are showing increased interest in:
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Beverage-inspired flavours
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Herbal and botanical notes
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Sour and cooling profiles
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Non-tobacco and alternative bases
These trends reflect a shift toward more personalised and experiential hookah sessions, both in lounges and at home.
